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Crafts Marketing, How To Use Traditional Culture?
Apr 26, 2017

First, in the business philosophy on the use of traditional culture. As the saying goes, a person can not pedal two boats, for business, the same applies. Yuan Zhuo brand agency that crafts enterprises and most industries are similar, should focus on resources, focus on a dominant area of enrichment, not in the transition during the greed, or will be scattered energy, reduce their control of the domestic market.

Second, the use of traditional culture in product development. Cleverly cater to the potential needs of consumers buried in the heart than to create new needs easier to succeed. Yuan Zhuo brand agency that crafts enterprises product development, must be consistent with the potential needs of consumers in order to quickly reach the target customer's heart, the formation of a strong resonance, to achieve the ultimate "hit it off."

Third, the use of traditional culture in brand core value shaping. The formation of the brand takes time and culture, most crafts have a deep cultural precipitation, which requires handicraft enterprises close to traditional culture, the depth of mining products behind the cultural value, so that the core value of the brand and consumer values tend to be consistent, so as to quickly reduce consumption The purchase of obstacles to promote the efficient development of the brand.

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